In the contemporary landscape of pet care services, dog walking has emerged as a significant industry. Given the rapidly evolving technologies and changes in societal norms, one might ponder about the trajectory of this industry in the coming years. Herein, we delve into the future of dog walking services, elucidating the anticipated predictions and emerging trends.

The proliferation of dog ownership in urban areas, where living spaces are often cramped and time for pet care is constrained, has seen an exponential rise. Harvard sociologist, Eric Klinenberg, in his book, "Going Solo," suggests an increasing trend of single-person households in cities. This demographic shift has given a substantial impetus to the demand for dog walking services.

The value proposition of dog walking services is quite compelling - they help maintain a pet's health and well-being, ease the owner's time-related anxieties, and offer enriched socialization opportunities for the dog. These services have been largely commodified until now, with price and proximity being the primary differentiators.

However, as highlighted in Porter's Five Forces model, the low barriers to entry in the dog walking industry imply an intense degree of competition, which necessitates differentiation beyond mere price and proximity. To this end, technology is being harnessed in innovative ways, redefining the landscape and future of dog walking services.

Perhaps the most significant disruption has been the advent of dog walking apps. These platforms, with their easy-to-use interfaces, offer a myriad of sophisticated features. Dog owners can now track their dog's walk in real time, receive reports on the dog's health and behavior, and even view photographic proof of the walk. Payment and scheduling are also integrated into these platforms, bringing a level of convenience that was hitherto unseen.

However, as economists would posit, such ease of use can trigger a moral hazard, with some dog walkers potentially exploiting the system. This calls for robust governance mechanisms. Innovative solutions such as vetting walkers through rigorous background checks, providing insurance cover for walks, and establishing a rating system for walkers are already being implemented by market leaders like Wag! and Rover.

In the vein of predictions, one could expect an increased application of such technologies, with artificial intelligence and machine learning gaining prominence. This could manifest in predictive algorithms that suggest optimal walking schedules based on a dog's breed, age, and health status, or AI-powered behavioral analysis that flags any deviations in the pet's behavior.

A more radical, albeit speculative, prediction is the potential integration of Augmented Reality (AR) in dog walking. AR has already been embraced in the pet care industry, with apps like “Fetch!” using it for breed identification. In dog walking, this could translate into interactive walks, where the walker and the dog engage in AR-led tasks or challenges. This would not only make walks more stimulating for dogs but also train them in various skills.

Notwithstanding these technological advancements, one cannot underscore the value of human touch in pet care. Therefore, a concurrent trend is the professionalization of dog walking. This involves rigorous training of walkers in pet care, first aid, and dog behavior, thereby ensuring a high-quality service. Accreditation bodies like Professional Dog Walkers Association International (PDWAI) are already pioneering this trend.

In conclusion, the future of dog walking services, much like any industry in the age of digital disruption, will be shaped by technology. However, technology will be an enabler rather than a replacement for the human-centric nature of the service. As economists and technologists often propose, industries must strike an optimal balance between technological efficiency and human empathy. This dictum, it seems, will hold true for the future of dog walking services as well.